The DM Sessions Conference: Blurred Lines Between Social & Search.

Yesterday, we had a big Part Three Digital achievement with Hannah, Lena and I speaking at our largest event to date. We had the joy of opening up the Digital Marketing Sessions Conference in partnership with Ulster University.

Originally, the thought of going first terrified me but now I will be desperate to go first every time. This allowed for us to kick start the day with lots of energy, then sit back and fully engage with the remaining speakers.

We spoke about the ‘Blurred lines Between Social and Search Marketing.’ This included information on Social SEO, changing habits and social ranking factors with some practical tips any brand can action.

Emma Burdett did an amazing job of curating a conference that was engaging and covered a wide range of digital topics including AI, Video, Big Data, UX, SEO and much more.

If I had to pick five things for you to take away from our presentation they would be:

·      Social Search exists and is very real

·      Know your audience and where they are searching

·      Find your keywords and use them in voice overs, text overlays and copy

·      Hashtags are NOT DEAD

·      Create native content for each channel.

You can find our slides below for some light weekend reading!

If you have any questions or would like a chat about our social media and search marketing services, feel free get in touch: