Part Three Digital X Marketing Meet-up: “The Art of Influencer Marketing”.
The lovely Emma Burdett kindly invited Jess & I to one of her monthly Marketing meet ups at Banana Block Belfast, to chat about: ‘The Art of Influencing’.
It’s been a while since Jess did a talk – and my first ever public speaking event! – so a quick pint at Boundary Brewing was necessary.
Our goal was to break down the stigma around influencer marketing. As well giving some inspiration on how great working with collaborators can be. Not only to create amazing content, but also as part of your holistic marketing strategy.
Thanks to everyone who came and supported us, and for all the great questions!
Question of the night goes to Barry Adams: “How would you approach influencer marketing for rubber floor tiles?"
The areas we covered are all included in the SlideShow below:
· What is influencer marketing.
· Why it’s not going away.
· Why it’s a key channel for brand marketing.
· Our influencer marketing process.
· Qualifying influencers.
· Measuring performance.
If you have any questions or would like a chat about how Influencer Marketing can benefit your Marketing Strategy, feel free to drop us an email or DM.
Make sure to check out Emma’s Marketing Meet ups. A different topic every month. Pizza and chats with like-minded brand managers, marketing managers, business owners & agency peers. Hope to see you at the next one!
