2022 Wine Days for the Diary

We work with a number of award winning, global wine brands at Part Three Digital, and we love it 🍷Some of which include Santa Rita 120, [yellow tail], Doña Paula, Carmen and Medalla Real.

Staying up to date with the wine industry, consumption trends and wine drinking habits is therefore really important to us, and we aren’t mad about it! Every year we mark on our social media calendars the relevant days of the year for the brands we work with and there are plenty for wine. We consider the most important for each brand in their market, alongside their overall marketing strategy for the year to develop campaigns and content around specific dates in the year.

We have listed some of these dates below to save you looking. Whether you work for a wine brand or simply enjoy wine - mark in your calendar for 2022!

Copy+of+Drink+Wine+Day+🍷+(Facebook+Cover).png

10th January - Champagne & French Fries Day

This is a relatively new date in the diary but one we are happy to welcome. There is something wonderful about contrasting the fanciest of the wines with the humble french fries.

18th February - Drink Wine Day

Got Friday night plans? Cancel them! This year National Drink Wine Day falls on a Friday, so grab your friends and a bottle of wine of your choice and celebrate!

26th February - Open That Bottle Night

One of the lesser known but a favourite wine day of ours. Ever had a bottle of something special you have been saving for an occasion? This night give you an excuse to open it ‘just because.’

Copy+of+Drink+Wine+Day+🍷+(Facebook+Cover)+(1).png

17th April - Malbec Day

With many of the wine brands we represent based in Chile and Argentina, Malbec is particularly important for us. In the past we have shared the perfect Malbec & steak recipe.

6th May - Sauvignon Blanc Day

Sauv B fans are die hard, particularly in Ireland. This is a day to celebrate the zesty white - maybe share a recipe of an Italian burrata salad that will really bring the flavours to life.

13th June - Rosé Day

Rosé is really having a moment and this day will be relevant for lots of brands targeting the Gen Z and Millennial audiences in particular.

Copy+of+Drink+Wine+Day+🍷+(Facebook+Cover)+(2).png

25th July - Wine & Cheese Day

A match made in heaven. Again a day that can be relevant for lots of brands - set up a grazing board scene and join in!

28th July - Shiraz Day

An important day for one of our favourite brands, [yellow tail]. Although the summer is often about the white wines, a glass of Shiraz is perfect with your BBQ food.

4th August - White Wine Day

Whether you like a Californian Chardonnay, a Chilean Sauvignon Blanc or a French Picpoul de Pinet, 4th August is a day to shout about all your favourite white wines! If you work in a team of wine lovers you could all share your favourites.

Copy+of+Drink+Wine+Day+🍷+(Facebook+Cover)+(3).png

28th October - Champagne Day

Champagne day falls on a Friday this year - use this day to celebrate bubbles or any other little personal or professional wins.

8th November - Merlot Day

Merlot Day comes just in time for a change in the seasons. If you work with wine brands like us, there’s some amazing content opportunities for mulled wine recipes with merlot - be it a reel recreating a recipe, or a transformation GIF of regular wine to mulled wine.

December - Christmas!!

Although Sangria Day is the only official wine day in December, the whole month is really an excuse to talk about wine whether it’s gifting, creating a cheeseboard or pairing with your Christmas dinner. You can have a look at Doña Paula Christmas campaign for some inspiration.