SOCIAL MEDIA MARKETING
Santa Rita Wine Estates.
We partnered with Santa Rita Wine Estates across their brand portfolio of wines; 120, 120 Dealcoholised, Carmen, Dona Paula and Medalla Real . To develop and deliver a localised influencer marketing strategy to position and grow brand awareness, in support of sales volume growth in Ireland in the off-trade.
OUR APPROACH
Localising global brand strategy, to increase awareness, customer engagement & sales volumes in Ireland.
2022 saw us delivering a number of influencer marketing projects for 120, 120 Dealcoholised, Carmen, Medalla Real and Doña Paula. Each campaign was developed with seasonality, key times of year, retailer offers and each brand’s proposition.
Projects included strategic well curated gifting drops to influencers on Instagram aligned with the brand’s target audiences, including Doña Paula’s ‘Malbec Day’ and ‘Guide to a Cosy Night In’ drop, Carmen’s new Frida Kahlo range and 120’s ‘120 Reasons to Try 120’ Irish artisan recipe drop ahead of the Christmas period. Influencer gifting supports wider social media marketing campaign activity adding another brand touch point across target audience communities.
Each brand also had tailored influencer marketing strategies in place with key collaborators in Ireland, not only aligned with the brand’s target audiences, but also their content style and values. These collaborations with talented content creators with influence further supports each of the brand’s localisation in Ireland, leveraging advertising rights to extend reach and add trustworthy social proof to digital advertising campaigns.
Services.
Strategy
Social media marketing
Influencer marketing