SOCIAL MEDIA & SEARCH MARKETING
SLA Digital.
We partnered with SLA Digital to support business growth for their mobile payment services and operator connections, connecting them to digital content merchants globally.
The key to our success has been getting to know the business inside out, working closely with relevant team members across business development, marketing and account management.
OUR APPROACH
Driving brand awareness & generating qualified business leads.
Post rebrand, we co-ordinated a successful new website launch for SLA Digital, to ensure SEO was considered from the beginning to end for the project. We then focused on positioning and driving brand awareness amongst target customers through search engine optimisation and content creation. We identified ranking opportunities and monitored competitor performance, to inform an ongoing calendar of content on-site considering target merchant companies, industries they operate in and trends.
A multi-channel digital advertising strategy was in place to capture audiences throughout their journey with SLA Digital, including on Google Search, Display, LinkedIn and Twitter. We worked closely with our client to continually monitor and refine target audiences, based on content topics and qualified merchant leads, considering country and industry.
We achieved our KPIs for the year with regard to leads, as well as 4.1M Impressions through digital ads, 89% increase in organic search traffic and 31% increase in qualified leads from organic search.
Services.
Strategy
social media advertising
google advertising
content marketing