Building for growth, advisory partnership with Aira’s, Paddy Moogan
We are thrilled to welcome Paddy Moogan, Co-Founder and now CEO of Aira, a performance marketing agency, as an advisor to our Senior Leadership team at Part Three Digital.
Paddy Moogan, CEO of Aira with Jess Orr Downey and Hannah Bryans - Co-Founders of Part Three Digital
Hannah and I could not be prouder of what we have achieved to date as partners, launching, leading and scaling our agency. We are also immensely proud of our team, who continue to live out our vision and values, implementing quality campaigns that deliver growth for our clients.
We have ambitious plans and are keen to learn from some of the best in the industry, to shine a light on how Part Three Digital can be better; better leaders and a better agency.
In our first year we partnered with Kirsty Hulse, ex-agency owner of Many Minds and founder of Roar! Training and Confidence Live. Our sessions with Kirsty were invaluable to nurture our confidence in year one of Part Three Digital, as well as developing our value proposition, managing a team and supporting clients remotely during the pandemic.
We have followed Paddy and Aira’s journey for many years, admiring both their culture and the leadership team they have built, alongside how they have grown a specialist team of over 40 performance marketing specialists. Founded in 2015, headquartered in Milton Keynes, Aira has been recognised as an award-winning agency at The Company Culture Awards, the UK Paid Media Awards and Search Awards, as well as being a Moz Recommended agency.
We, similarly, to Paddy and his Co-Founder Matt, founded our agencies to create somewhere we and our team would love to work and our clients would be excited to partner with. Paddy, has led on nurturing the culture at Aira, to attract, develop and support great talent, which is something we particularly admired about his leadership
Year three has seen consistent steady growth for Part Three Digital, with almost doubling the team headcount in Belfast in March, to support on social media marketing services. As well as onboarding key client accounts, including Game of Thrones Studio Tour, Wilsons Auctions and STORIES Parfum.
Paddy is collaborating with us to work through this phase of growth and prepare for the next.
“I'm really excited to be working with Jess and Hannah as an advisor, to help them on the next stage of their journey in growing a great agency. It’s especially awesome to be working with two such talented female founders, and I hope to learn many things from them along the way too”.
Paddy Moogan, CEO of Aira Digital
Specialising in SEO, Paddy set-up Aira after almost five years at Distilled, having roles of SEO Consultant, Head of Growth Markets and VP of their London office. Paddy has also been known to grace the stage at several industry conferences, including MozCon, Brighton SEO, SearchLove London, SMX and Marketing Festival. He recently launched ‘The New Leader’ newsletter and online playbook training for agency leaders.
Last year, Paddy took on a “new” job, as the CEO at Aira, as his partner Matt took a step back from the day-to-day running of the business. Paddy has experienced new perspectives on running Aira and continues to push further towards their goal of developing the happiest, highest performing, most effective performance marketing agency in the UK.
It has been a pleasure to have Paddy visit us in Belfast and we look forward to visiting Aira’s HQ later this year.