Webinar: Delivering growth with email marketing.
This informative, two-hour session will provide real valuable insights and takeaways on Compliance, Performance, Deliverability and Engagement. Learn how to maximise return from your email marketing and how other digital marketing channels can support in growing qualified email lists.
What we will cover…
The importance of email marketing in your customer’s journey, particularly when it comes to delivering growth [AKA qualified leads & sales]
Some tips and best practice regarding data, GDPR [the not too exciting stuff, but the super important stuff so you remain compliant in your key target markets]
Breaking down the basics of deliverability [sending domains, domain authentication, DMARC and BIMI]
Key email platforms and which is best for your brand
Tactics for growing your email lists
How you can get the most from your email lists as part of your digital marketing strategy & the growing importance of gathering your own data in this ever-changing landscape to maximise return on investment
Email flow basics
Tips for building consistency in your email marketing
All importantly; measuring performance, considering your commercial growth objectives
Some time for Q&A
A bit more about the hosts…
Simon Harper is the founder of SRH Design with over 12 years experience in email marketing, well-known as the first Mailchimp Partner in Ireland and was hand-picked by Mailchimp to join their inaugural Mailchimp Customer Advisory Board shaping the next generation of the platform. Simon is also a Klaviyo Partner and international conference speaker on email marketing.
Emma Groves, our Digital Advertising Manager at Part Three Digital, brings a wealth of strategic experience after eight years working in digital marketing and ecommerce roles in-house for brands such as Argento Jewellery, Leckey and FireFly, managing marketing communications across B2C, D2C and B2B. She now leads on strategy and campaigns for our digital advertising clients (including Game of Thrones Studio Tour, Unilin Insulation, Moody Activewear, Further.Space and STORIES Parfum) across social media and Google. Emma will be sharing how we integrate email marketing into our social media and search marketing services to nurture the customer journey and ultimately make an impact to brand’s growth.