Digital Marketing Sessions: Blurred Lines between Social Media & Search Marketing
Last night, Hannah and I took the “stage” at the Digital Marketing Sessions meet-up, at Banana Block in Belfast, to chat about the increasing blurred lines between social media & search marketing; the importance of it when it comes to brand growth online and how brands can further optimise their social media marketing efforts to drive search performance.
Social media and search marketing is what we do best, with these channels becoming more and more intertwined in a typical customer’s journey being the reason Jess and Hannah started Part Three Digital.
This was my first-ever public speaking event which was a pretty big deal considering public speaking was (now past tense!) one of my biggest fears. Another 2023 goal ticked off!
Thanks to everyone who came and supported us, and for all the great questions!
We have shared the presentation below, which covers:
· What does social search mean?
· Why is social search important?
· How does social search work?
· How to optimise your content for search