I’m Grace.
My career journey so far…
I graduated last year (virtually) from Ulster University with a BSc First Class Hons in Communication Management and Public Relations. Throughout my degree I gained a range of education and experience across the Comms and PR industries, covering Digital Marketing, Social Psychology, Political PR/Lobbying and Linguistics. Combining both what I learned at University and the experience I gained through employment, I think it was a great start to set me up for success in the big bold world of Marketing.
I value the importance of education and having an always on approach to learning, however, I still believe there are no better lessons than those gained through experience. I first interned at CMPR Ltd Belfast Fashion Week, working with clients in the office and helping manage the Belfast Fashion Week shows. This gave me a taste for the PR & Social Media industry and so I went on to gain a years placement as a PR & Social intern at L’Oréal in London. This has been a massive achievement for me. It allowed me to further develop my skills and knowledge whilst also having some amazing once in a lifetime opportunities; from gaining coverage with ITV This Morning, to producing TikTok content that achieved over 20million views.
From here, my love for all things social media truly developed. It hasn’t all been the glitz and glam of working in fashion and beauty however, as my most recent job prior to joining the Part Three Digital team was a marketing executive role in a Health and Safety Training company in the construction industry (so I’m not afraid to get my hands dirty). Here, I explored a range of marketing tactics including some more traditional tasks as well as social media management. This role allowed me to be creative and I got the company onto TikTok and Instagram, growing their audience by 120% in 5 months. More unconventionally, I threw myself into this role and also managed to complete some Health & Safety training of my own while I was there, achieving an IPAF License to drive Mobile Elevating Work Platforms (fun fact).
Why I joined the Part Three Digital team.
Although I have previous experience working both in house and agency, I wanted to gain more experience on the agency side to get more exposure working with big brands, like our clients [yellow tail] and Magners Irish Cider. As a team we work hard, and are continuing to grow the business rapidly which is giving me so much valuable experience and I’m learning a lot. On a whole, my values are aligned with the business, with wellbeing being a core value. In my spare time this is something I nurture, through running my own yoga business and practicing mindful habits daily. And although I have this zen, relaxed side to me- I also appreciate the hard work that it takes to succeed.
How I make a difference to our team and clients.
I bring my balance of being both laid back and driven to the team so that together we can work hard and play hard. I am passionate about learning quickly, and I am up for giving anything a go. I feel like this can-do attitude helps me to immerse myself in my role to get comfortable with my tasks quite quickly so that I can hit the ground running and produce some great work.
In terms of clients, I bring my passion for all things content and social media, in particular I encourage some clients to try new things, like creating reels for them and encouraging them to jump on to the TikTok platform to see what success lays there with their target audience. With my experience in influencer marketing, I help clients find talent that are the perfect match for their campaigns to produce some amazing, engaging content.
When I am not at work I’m…
Either teaching/practicing yoga or partying with my friends- balance! I love taking time to chill out, and reconnect with myself through my yoga, cold water dips and long walks. But I also like to have fun and let loose every now and then too. I love music and often attend concerts and festivals throughout the year to let my hair down. This year I’m even taking some time off to go to Coachella in LA.
Favourite thing about my job…
It’s super refreshing to work with an entire team of likeminded people that are all working to be the best together. Part Three Digital are progressive and management see the bigger picture. They understand that there is more to life than simply our work, which is portrayed through exceptional paid holidays, a hybrid/work from home approach, company perks and an all round compassionate and nurturing approach to leadership. Wellbeing and mindfulness is something we all want to prioritise, and it’s great knowing that the company genuinely value your health and wellness.
My career goals and hopes for the future…
For now, I want to get as much training and experience so that I can progress in my role. I have just recently completed my advanced Google Analytics course, and I will soon go on to complete my Facebook Blueprint course over the next few months. Through completing training and getting stuck into campaigns I hope to eventually become a specialist digital marketer at Part Three Digital.
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